ideate-core is not "ask a model for ideas." It is a small, evidence-based
pipeline that mirrors what six decades of human-creativity research — and the
recent LLM-ideation literature — say actually produces novel ideas rather
than a homogenized average. This document states each design decision and the
finding that justifies it. Every claim carries a citation with a URL; the
references list is at the bottom.
The honest caveat first: synthetic ideation is a drafting aid, not a substitute for real customer discovery. The pipeline widens and sharpens the option space; it does not tell you what is true about your market. Treat its shortlist as hypotheses to test with people, not answers.
Creativity research treats idea work as two distinct phases — divergence
(generate many, varied options) then convergence (dedupe, cluster, select the
few worth pursuing). Collapsing them is the classic failure mode: an LLM asked
for "the best idea" skips straight to convergence and returns the safe average.
ideate-core keeps the phases separate and does each deliberately.
DIVERGE ─────────────────────────────▶ CONVERGE ──────────▶ (optional) VET
independent multi-agent round 1 embedding dedup evaluate → regen
→ blind→pool build-on rounds → cluster → split-axis (Delphi loop)
→ human ideas folded in → shortlist → human rerank
Decision. Round 1 runs N independent generator agents (default 5). Each
is a separate model call with no shared context (independence: "blind").
Why. The most robust finding in group-creativity research is that nominal groups — individuals working independently, pooled afterward — generate more and better ideas than interacting groups, which suffer production blocking, evaluation apprehension, and conformity (Taylor, Berry & Block 1958; Diehl & Stroebe 1987; meta-analytic confirmation in Mullen, Johnson & Salas 1991). The LLM analog is direct: independent generations avoid the mode-collapse that a single shared context produces (Si et al. 2024), and generative AI increases individual novelty while reducing the collective diversity of content when everyone shares the same context (Doshi & Hauser 2024). Independence is the anti-mode-collapse core.
Decision. Diversity is produced by explicit per-agent levers, not by asking for it. The default panel gives each agent a distinct persona (pragmatist / contrarian / domain-expert / outsider-analogy / visionary), its own temperature, and a prompt strategy (chain-of-thought by default).
Why. "Be diverse" in the prompt barely moves idea variance; structural levers do (Meincke, Mollick & Terwiesch 2024). Assigning distinct personas is a strong, reliable diversity lever — stronger than temperature alone — and multi-persona collaboration measurably broadens the solution space (Wang et al. 2023). Chain-of-thought prompting yields the highest idea variance of the strategies tested (Meincke et al. 2024).
Temperature is not a universal lever anymore. Current Anthropic frontier
models — Opus 5, Sonnet 5, Opus 4.8/4.7, Fable 5 — reject temperature (and
top_p / top_k) with an HTTP 400; only Haiku 4.5 still accepts them. The core
stays provider-agnostic and keeps sending temperature, so the per-model
capability check lives in the adapter: both example adapters strip a rejected
sampling param before the call and warn once per (model, param)
(integrations/sampling-params.mjs). The practical consequence is that on a
frontier model persona is the only surviving structural diversity lever — which
is what the literature already favoured (persona beats temperature — Wang et al.
2023). Set temperature freely for Haiku or a provider that honours it; on a model
that rejects it, it is a documented no-op, not a silent one.
Decision. Each agent can be routed to a different provider/model (an
injected clients map or resolveClient resolver — Anthropic + OpenAI +
xAI/Grok + …). No vendor SDK is baked in; the client is injectable and the
default throws.
Why. A single model has a single latent style; a heterogeneous panel gives real between-model variance instead of one model's mode. It also sidesteps self-preference bias — models rate their own outputs more highly — which matters as soon as an LLM is also used to judge (Wataoka et al. 2024).
Decision. ideasPerAgent defaults to 6; defer judgment and push volume
in divergence.
Why. Idea quantity and quality are strongly correlated (r ≈ .82); more ideas reliably yields more good ideas, and withholding evaluation during generation raises output (Diehl & Stroebe 1987). Convergence — not round 1 — is where you prune.
Decision. Round 1 is blind. Build-on rounds (2+) default to pool sharing:
each agent builds on the shared, deduped pool. Dedupe-before-share is
mandatory for pool rounds. A buildOnDirective tells agents to
combine/extend/subvert into new directions, not restate, and incubation
provides fresh context between rounds.
Why. This is real brainwriting / 6-3-5 (Rohrbach 1968; Paulus & Yang 2000): building on others' ideas is where cross-stimulation happens. But the benefit is conditional — sharing a raw pool triggers collaborative fixation, where exposure to others' ideas narrows rather than widens the search (Kohn & Smith 2011), and LLM pools homogenize fast (Si et al. 2024). So we share only the deduped pool, and we instruct genuine building-on, because cognitive stimulation only helps when it is actually stimulation and not imitation (Dugosh et al. 2000; Nijstad & Stroebe's SIAM model, 2006). A fresh incubation context between rounds counteracts the variety decline that continuous exposure produces (Sio & Ormerod 2009; Kohn & Smith 2011).
Decision. Convergence embeds candidates and:
- dedupes by embedding cosine (default threshold 0.83), not just normalized text;
- clusters (k auto) so selection samples across themes;
- scores novelty and feasibility on separate axes — never collapsed to one "best";
- builds a cross-cluster shortlist and hands the top-N to a human rerank hook;
- reports a diversity metric against an optional floor.
Why.
- Semantic dedup: naive LLM pools are ~95% near-duplicate, and a text key misses semantic duplicates (Si et al. 2024) — you must dedupe in embedding space to see them.
- Clustering: sampling across clusters counters the collective-diversity collapse (Doshi & Hauser 2024) by forcing selection to span modes.
- Split axes: when people (or models) pick a single "best" idea they reliably choose the feasible over the original, quietly killing novelty (Rietzschel, Nijstad & Stroebe 2010). Keeping novelty and feasibility on separate axes prevents that collapse.
- Human rerank: an LLM judge correlates weakly with human novelty judgments and is best used as a filter, not a novelty ranker (Zheng et al. 2023); human rerank of a strong shortlist is what actually lifted idea quality (Si et al. 2024).
- Diversity metric: measure diversity, don't assume it (Meincke et al. 2024).
Decision. An optional loop: an external evaluator (different model from
the generators) critiques the pool with a per-idea contract
(keep / revise / kill, split-axis scores, dealKillers, keepReasons);
the engine runs a targeted regeneration of only the flagged ideas against
their specific critique, then merges the regenerated ideas back into the pool.
That merge is an id-keyed collision guard, not a similarity collapse: each
regenerated idea is minted with a fresh id derived from the original, so it
never collapses against the idea it revises, and near-duplicate text is not
examined here. Collapsing similar ideas, and clustering, both belong to the
optional convergence stage — semantic dedup, then clustering, then split-axis
selection — which runs once after this loop, never inside it.
Why. This is the Delphi method — iterated, controlled feedback between
rounds — which improves group judgment over one-shot elicitation (Dalkey &
Helmer 1963; Rowe & Wright 1999). Targeting regeneration to the specific
dealKillers/keepReasons is what makes the second pass better rather than just
different. The evaluator must be a different model from the generators to
avoid self-preference bias (Wataoka et al. 2024). Kromatic's panelist is the
intended first evaluator; the engine ships an adapter for its shipped deal-killer
contract but stays evaluator-agnostic.
| Default | Value | The finding that justifies it |
|---|---|---|
agentCount |
5 independent agents | Nominal groups beat interacting groups (Taylor 1958; Diehl & Stroebe 1987; Mullen 1991) |
independence |
"blind" (no shared context in round 1) |
Shared context ⇒ mode collapse / diversity loss (Si et al. 2024; Doshi & Hauser 2024) |
| default personas | pragmatist / contrarian / domain-expert / outsider-analogy / visionary | Persona is a strong, reliable diversity lever (Wang et al. 2023; Meincke et al. 2024) |
per-agent strategy |
chain-of-thought (most agents) | CoT gives the highest idea variance (Meincke et al. 2024) |
per-agent model |
cross-provider panel supported | Heterogeneous models add variance + sidestep self-preference (Wataoka et al. 2024) |
ideasPerAgent |
6 | Quantity↔quality r ≈ .82; defer judgment (Diehl & Stroebe 1987) |
round-2+ sharing |
"pool" |
Brainwriting: build on others' ideas (Rohrbach 1968; Paulus & Yang 2000) |
dedupeBeforeShare |
mandatory for pool | Raw-pool sharing ⇒ fixation + homogenization (Kohn & Smith 2011; Si et al. 2024) |
incubation |
on for build-on rounds | Incubation counteracts variety decline (Sio & Ormerod 2009) |
maxRounds |
2 | Each round is one pool→build-on cycle |
convergence.dedupe.threshold |
0.83 cosine | Text dedup misses semantic dups; pools ~95% duplicate (Si et al. 2024) |
convergence.cluster.k |
auto | Sample across themes to counter diversity collapse (Doshi & Hauser 2024) |
| selection scores | novelty ⟂ feasibility (separate) | Single-"best" selection kills novelty (Rietzschel et al. 2010) |
| human-rerank hook | on the top-N | LLM judge is a filter, not a novelty ranker (Zheng et al. 2023; Si et al. 2024) |
feedbackLoop.maxRegenRounds |
2 | Delphi controlled feedback improves judgment (Dalkey & Helmer 1963; Rowe & Wright 1999) |
feedbackLoop.evaluator.model |
must differ from generators | Self-preference bias (Wataoka et al. 2024) |
- Taylor, D. W., Berry, P. C., & Block, C. H. (1958). Does group participation when using brainstorming facilitate or inhibit creative thinking? Administrative Science Quarterly. https://doi.org/10.2307/2390603
- Dalkey, N., & Helmer, O. (1963). An experimental application of the Delphi method to the use of experts. Management Science. https://doi.org/10.1287/mnsc.9.3.458
- Rohrbach, B. (1968). Kreativ nach Regeln — Methode 635, eine neue Technik zum Lösen von Problemen (Method 635 / 6-3-5 brainwriting). Absatzwirtschaft. https://en.wikipedia.org/wiki/6-3-5_Brainwriting
- Diehl, M., & Stroebe, W. (1987). Productivity loss in brainstorming groups: Toward the solution of a riddle. Journal of Personality and Social Psychology. https://doi.org/10.1037/0022-3514.53.3.497
- Mullen, B., Johnson, C., & Salas, E. (1991). Productivity loss in brainstorming groups: A meta-analytic integration. Basic and Applied Social Psychology. https://doi.org/10.1207/s15324834basp1201_1
- Rowe, G., & Wright, G. (1999). The Delphi technique as a forecasting tool: issues and analysis. International Journal of Forecasting. https://doi.org/10.1016/S0169-2070(99)00018-7
- Dugosh, K. L., Paulus, P. B., Roland, E. J., & Yang, H.-C. (2000). Cognitive stimulation in brainstorming. Journal of Personality and Social Psychology. https://doi.org/10.1037/0022-3514.79.5.722
- Paulus, P. B., & Yang, H.-C. (2000). Idea generation in groups: A basis for creativity in organizations. Organizational Behavior and Human Decision Processes. https://doi.org/10.1006/obhd.1999.2888
- Nijstad, B. A., & Stroebe, W. (2006). How the group affects the mind: A cognitive model of idea generation in groups (SIAM). Personality and Social Psychology Review. https://doi.org/10.1207/s15327957pspr1003_1
- Sio, U. N., & Ormerod, T. C. (2009). Does incubation enhance problem solving? A meta-analytic review. Psychological Bulletin. https://doi.org/10.1037/a0014212
- Rietzschel, E. F., Nijstad, B. A., & Stroebe, W. (2010). The selection of creative ideas after individual idea generation: Choosing between creativity and impact. British Journal of Psychology. https://doi.org/10.1348/000712609X414204
- Kohn, N. W., & Smith, S. M. (2011). Collaborative fixation: Effects of others' ideas on brainstorming. Applied Cognitive Psychology. https://doi.org/10.1002/acp.1699
- Zheng, L., Chiang, W.-L., Sheng, Y., et al. (2023). Judging LLM-as-a-Judge with MT-Bench and Chatbot Arena. arXiv. https://arxiv.org/abs/2306.05685
- Wang, Z., Mao, S., Wu, W., et al. (2023). Unleashing the emergent cognitive synergy in LLMs: A task-solving agent through multi-persona self-collaboration. arXiv. https://arxiv.org/abs/2307.05300
- Meincke, L., Mollick, E., & Terwiesch, C. (2024). Prompting diverse ideas: Increasing AI idea variance. arXiv. https://arxiv.org/abs/2402.01727
- Doshi, A. R., & Hauser, O. P. (2024). Generative AI enhances individual creativity but reduces the collective diversity of novel content. Science Advances. https://doi.org/10.1126/sciadv.adn5290
- Si, C., Yang, D., & Hashimoto, T. (2024). Can LLMs generate novel research ideas? A large-scale human study with 100+ NLP researchers. arXiv. https://arxiv.org/abs/2409.04109
- Wataoka, K., Takahashi, T., & Ri, R. (2024). Self-preference bias in LLM-as-a-judge. arXiv. https://arxiv.org/abs/2410.21819
A note on the citations: these are the primary sources behind each decision. Where a claim rests on a broad literature rather than one paper (e.g. "nominal groups beat interacting groups"), the strongest representative + a meta-analysis are cited. This doc is versioned with the code so a design change and its evidence move together.