diff --git a/README.md b/README.md
index bb34d0e..3190052 100644
--- a/README.md
+++ b/README.md
@@ -1,23 +1,41 @@
-# rlbot/gui
+# RLBotGUI
 
-A GUI for [RLBot](https://rlbot.org) v5. Built with:
+The official GUI for [RLBot](https://rlbot.org) v5. The RLBot GUI features:
+
+- Easy match launching: drag-&-drop bots and human onto teams and press start.
+- All match settings and mutators configurable with presets of official Rocket League game modes.
+- Automatic download of verified bots from https://github.com/RLBot/botpack.
+- Loadout editor to easily design your bot's loadout.
+- A state-setting sandbox where you can drag-&-drop cars on the field, replay scenarios, run commands, and toggle rendering.
+
+To use the RLBot GUI as a player or bot developer, please download the installer at https://rlbot.org/.
+
+## Development
+
+The RLBot GUI is built with:
 
 * [Go](https://golang.org)
 * [Wails](https://v3alpha.wails.io) (v3 alpha).
 * [Svelte](https://svelte.dev)
 
-## Info
-
-This project is built using a justfile. Run `just build` to build, `just dev` to run in dev mode,
+This project is built using a [justfile](https://github.com/casey/just). Run `just build` to build, `just dev` to run in dev mode,
 `just lint` to lint and `just format` to format. Remember to
 [install dependencies](#Installing-build-dependencies) first.
 
-## Installing build dependencies
+### Installing build dependencies
 
 1. Install the [wails v3-alpha cli](https://v3alpha.wails.io/getting-started/installation/)
 2. Install [node](https://nodejs.org/en) and [pnpm](https://pnpm.io/installation)
 3. Run `cd frontend` and then `pnpm i` (you probably want to `cd ../` after)
 
-## Linux runtime dependencies
+### Linux runtime dependencies
 
 * Either [zenity, matedialog or qarma](https://github.com/ncruces/zenity?tab=readme-ov-file#benefits-of-the-go-package)
+
+### Deployment
+
+- Make sure your local `master` branch is up-to-date.
+- Run `just build windows` and `just build linux`.
+- Create a new GitHub release with an appropriate name and tag
+- Attach `bin/rlbotgui.exe` and `bin/rlbotgui` binaries
+- Mark release as latest and click release!