diff --git a/CHANGELOG.md b/CHANGELOG.md
index 282cced..14ddefd 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,17 @@
 # Optimizely Flutter SDK Changelog
 
+## 4.1.0
+October 30th, 2026
+
+### Changed
+
+**Local Holdouts: rule evaluation continues after a holdout hit**:
+When a user matches a local holdout on a rule, the SDK now excludes the user from that rule only
+and continues evaluating the remaining rules, instead of returning the holdout variation and skipping
+the rest of the flag. Each local holdout hit sends its own holdout impression event (using the
+existing event format), regardless of `sendFlagDecisions`. Global holdouts are unchanged.
+
+
 ## 4.0.1
 October 29th, 2026
 
diff --git a/README.md b/README.md
index d91914d..4157242 100644
--- a/README.md
+++ b/README.md
@@ -37,7 +37,7 @@ Other Flutter platforms are not currently supported by this SDK.
 To add the flutter-sdk to your project dependencies, include the following in your app's pubspec.yaml:
 
 ```
-   optimizely_flutter_sdk: ^4.0.1
+   optimizely_flutter_sdk: ^4.1.0
 ```
 
 Then run 
diff --git a/lib/package_info.dart b/lib/package_info.dart
index 2052201..d7b8cb6 100644
--- a/lib/package_info.dart
+++ b/lib/package_info.dart
@@ -3,5 +3,5 @@
 
 class PackageInfo {
   static const String name = 'optimizely_flutter_sdk';
-  static const String version = '4.0.1';
+  static const String version = '4.1.0';
 }
diff --git a/pubspec.yaml b/pubspec.yaml
index f6795a8..c38c838 100644
--- a/pubspec.yaml
+++ b/pubspec.yaml
@@ -1,6 +1,6 @@
 name: optimizely_flutter_sdk
 description: This repository houses the Flutter SDK for use with Optimizely Feature Experimentation, Optimizely Full Stack (legacy), and Optimizely Rollouts.
-version: 4.0.1
+version: 4.1.0
 homepage: https://github.com/optimizely/optimizely-flutter-sdk
 
 environment: