⚡ hookdrop

Generate viral hooks in 12+ proven copywriting frameworks. No AI. No API keys. Just frameworks that work.

Give it a topic. Get scroll-stopping hooks in seconds.

npx hookdrop "email marketing"

✨ What It Does

hookdrop takes any topic or product and generates viral hooks using 12+ battle-tested copywriting frameworks. No AI, no API keys, no signup — just proven templates filled with power words, emotional triggers, and smart formatting.

Perfect for:

• Content creators needing scroll-stopping openers
• Marketers writing ads, emails, or landing pages
• Founders crafting product positioning
• Writers beating blank-page syndrome
• Anyone who needs hooks that convert

📦 Install

# Run directly (no install needed)
npx hookdrop "your topic"

# Or install globally
npm install -g hookdrop
hookdrop "your topic"

🚀 Usage

# Basic usage
npx hookdrop "email marketing"

# Filter specific frameworks
npx hookdrop "SaaS pricing" --frameworks pas,fomo,curiosity

# Limit number of hooks
npx hookdrop "fitness coaching" --count 5

# JSON output (for pipelines)
npx hookdrop "AI tools" --format json

# Plain text (no colors)
npx hookdrop "content creation" --format plain

📋 Example Output

  ⚡ hookdrop — viral hooks for "email marketing"
  ──────────────────────────────────────────────────

   1. [PAS (Pain-Agitate-Solution)]
      Tired of emails going to spam? It's only getting worse.
      Here's the proven fix for Email Marketing that changes everything.

   2. [Curiosity Gap]
      I found a game-changing Email Marketing technique that 93%
      of email marketers have never heard of. (It's not what you think.)

   3. [Contrarian/Hot Take]
      Hot take: Everything you know about Email Marketing is wrong.
      And it's costing you conversions every single day.

   4. [Before/After/Bridge]
      Before: emails going to spam. After: an inbox full of replies.
      Bridge: this breakthrough Email Marketing framework.

   ... and 8 more frameworks

🎯 Frameworks

Key	Framework	What It Does
pas	Pain-Agitate-Solution	Identify pain, twist the knife, offer relief
aida	Attention-Interest-Desire-Action	Classic 4-step persuasion funnel
bab	Before/After/Bridge	Show transformation with the bridge
curiosity	Curiosity Gap	Create an itch they must scratch
contrarian	Contrarian/Hot Take	Challenge conventional wisdom
statistical	Statistical/Number	Use specific numbers for credibility
story	Story Opening	Hook with narrative and specifics
question	Question Hook	Open loops with powerful questions
command	Command/Imperative	Direct, action-oriented openers
social	Social Proof	Leverage crowd validation
fomo	Fear of Missing Out	Create urgency and scarcity
whatif	"What If" / Hypothetical	Paint a vivid future possibility

⚙️ Options

Flag	Alias	Description
--frameworks <list>	-f	Comma-separated frameworks to use
--count <n>	-c	Number of hooks to generate
--format <type>	-o	Output: terminal, json, or plain
--help	-h	Show help
--version	-v	Show version

🧠 How It Works

hookdrop is purely algorithmic — no AI, no API calls, no internet required.

1. Parse — Extracts themes, identifies the audience, pain points, and desired outcomes from your input
2. Generate — Each framework has 5-8 template patterns with smart slots
3. Fill — Slots are filled contextually using curated word banks (power words, emotions, numbers, actions)
4. Format — Output is styled for terminal readability or structured as JSON

The result: hooks that feel human-written, not mad-libs.

🤝 Contributing

Contributions welcome! Ideas:

• Add more template patterns to existing frameworks
• Add new frameworks (e.g., Problem-Promise-Proof-Proposal)
• Improve the word banks
• Add more topic-specific context detection
• Improve the docs site

git clone https://github.com/SlashImagine/hookdrop.git
cd hookdrop
npm install
node bin/hookdrop.js "test topic"

📄 License

MIT © SlashImagine

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Made by SlashImagine — building tools for creators who ship.