WordPress Developer at Webactueel · Rotterdam, The Netherlands · 10+ years of experience · 70+ WordPress projects
WordPress · WooCommerce · Elementor · ACF · PHP · UX · Performance · Technical SEO · QA & Automation
I build, improve and maintain WordPress websites, WooCommerce stores and custom WordPress tooling. My background combines front-end development, UX, SEO and hands-on WordPress engineering, so I focus on websites that are clear for visitors, manageable for editors and reliable after launch.
Most client and production work is private. The six projects below are selected public examples that show how I solve WordPress, WooCommerce, performance, structured content and website-quality problems.
Available for: fully remote WordPress Developer / WordPress Engineer roles · contract work · selected freelance projects
Portfolio: andrewbaeten.nl · LinkedIn: Andrew Baeten · Email: info@andrewbaeten.nl
- WordPress & WooCommerce: custom plugins, integrations, Elementor, Gutenberg, ACF, content workflows, maintenance and migrations.
- PHP & WordPress engineering: capabilities, nonces, REST/admin flows, background processing, import/export, recovery paths and compatibility work.
- UX-minded development: responsive interfaces, clear information structure, accessibility-aware implementation and conversion-focused layouts.
- Performance & technical SEO: Core Web Vitals, caching, Lighthouse, indexability, structured data and repeatable technical checks.
- Quality & automation: GitHub Actions, Playwright, axe-core, visual regression, release checks and evidence-driven QA.
- Maintainability: small reviewable changes, staging-first validation for higher-risk work, rollback planning and documentation teams can continue to use.
| Project | What it solves | What it demonstrates |
|---|---|---|
| ACF Page Text Manager | Brings page/post content, ACF values, SEO metadata and image text into one controlled editing workflow. | WordPress/PHP, ACF, Yoast/Rank Math, CSV/XLSX, admin UX, safe imports |
| Content Sync Manager | Makes structured WordPress content and media updates safer to review, import and recover. | WordPress/PHP, WooCommerce, ACF, media workflows, validation, recovery |
| SooCool for WooCommerce | Connects WooCommerce orders with a transport API, webhooks, delivery scheduling and shipping labels. | WooCommerce, HPOS, REST/API integration, webhooks, background jobs, security boundaries |
| UltraCache Pro | Combines WordPress caching and front-end optimization with conservative production safeguards. | Performance engineering, caching, CSS/JS/media optimization, WooCommerce safeguards, diagnostics |
| Designchecker | Produces repeatable browser, accessibility, performance, markup and visual-regression evidence. | TypeScript, Playwright, axe-core, Lighthouse, Pixelmatch, CI |
| Export ACF to CSV | Preserves the earlier structured ACF content export/import workflow as a migration reference for ACF Page Text Manager. | WordPress/PHP, ACF, CSV/XLSX, import/export workflows, migration and compatibility work |
- Media Insight — read-only WordPress media usage auditing across featured images and ACF fields.
- SEO Checker — repeatable technical SEO evidence for public URLs.
- GitHub Orchestrator — controlled multi-repository automation with explicit contracts and least-privilege transport.
Think first → Structure clearly → Build carefully → Improve continuously
- Clarify the goal, users and content before choosing the implementation.
- Keep changes understandable, reviewable and as small as the task allows.
- Use staging, validation, conflict checks and rollback for higher-risk website changes.
- Treat accessibility, performance, security and QA as part of delivery rather than afterthoughts.
- Keep credentials, customer data and private runtime state out of public repositories.
- Prefer maintainable WordPress solutions that editors and development teams can continue to support.
My experience combines front-end development, UX design and WordPress development. I worked as a Front-End Developer at Bergo and Blueprint Sound Academy, moved into UX Design at Kamernet, then into WordPress development at Easytheorie and Wube. Since 2021 I have worked at Webactueel as a WordPress Developer, combining WordPress, WooCommerce, Elementor, UX, SEO and performance in day-to-day website delivery.
For client-facing case studies and live website work, see andrewbaeten.nl.
I am available for fully remote WordPress roles, contract work and selected freelance projects involving WordPress, WooCommerce, Elementor, ACF, custom plugins, UX, website performance, technical SEO or quality automation.